Is Instagram Influencers’ Activity Play, or Labor? Focusing on Instagram Micro-Influencers

This study focuses on whether the activities of Instagram micro-influencers, who are currently very influential among MZ generation, in their 20s and 30s, play or work. Accordingly, a one-on-one semi-structured in-depth interview was conducted with seven influencers active as micro-influencers. In addition, we also looked at what kind efforts they making to continue micro-influencer stress experiencing while doing activities. From this, three conclusions were drawn follows. First, micro-influencers clearly include nature labor. Second, even within micro- influencers, there is difference degree recognition effort maintain according number followers influence. Finally, thirdly, under due bad intentions spammy DM. other words, closer labor than play, it found that considerable stress.